OUR STORY

ALEX CARTEL

WAS BORN IN MAY 2022, SHORTLY AFTER THE WAR IN UKRAINE BEGAN. ORIGINALLY CALLED SHOOTERS CARTEL, THE BRAND SUPPORTED UKRAINE WITH A PATRIOTIC COLLECTION, DONATING PART OF THE PROFITS TO THE ARMED FORCES.

IN NOVEMBER 2022, WE LAUNCHED RELOAD, BUT BY APRIL 2023, FOUNDER OLEKSANDR DENEGA FELT THE NAME NO LONGER FIT. THE BRAND WAS REBORN AS ALEX CARTEL.

OUR IDEOLOGY

ALEX CARTEL IS MORE THAN CLOTHING — IT'S A WAY TO EXPRESS MEANING THROUGH FASHION. EACH COLLECTION EXPLORES A THEME, MIXING BOLD DESIGNER PIECES WITH SIMPLE, POWERFUL BASICS.

WE EMBRACE IMPERFECTION. ALEX NEVER STUDIED FASHION, BUT CREATES WITH HEART AND VISION. EVEN OUR TAGS — "FAKE DESIGNER TRYING TO CREATE HIGH FASHION" — REFLECT THAT HONESTY.

THE PACKAGING FEATURES ALEX'S MOTHER, WHO FOUGHT CANCER FOR OVER 5 YEARS—A SYMBOL OF STRENGTH AND INSPIRATION. BEING PART OF ALEX CARTEL MEANS BEING PART OF A FAMILY THAT CARES.

WELCOME TO THE CARTEL.